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The Importance of Being Selective
By Debra Giampoli, Mondelēz
Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her session, she shares a story of why one agency strategically walked away from an opportunity to work with Mondelēz for all the right reasons, without damaging their relationship.