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Preempting a Review

By Brent Hodgins, Mirren

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent Hodgins from the Mirren CEO Summit, he explains the first thing to do if you find your agency in this situation and reveals how new decision makers initially see their roster agencies.

  • Organic Growth
  • Competitive Reviews/RFPs