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Prospecting Emails: A Client’s POV

By Debra Giampoli, Mondelēz

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most commonly used new business prospecting tools: email.

In this quick hit video, she reveals an example of the kind of undifferentiated prospecting emails she receives by the hundreds.

 

  • Proactive Prospecting