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Where to Focus Time to Drive Growth

By Laurie Coots, Mirren

Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during her time as Chief Marketing Officer for TBWA Worldwide. This quick hit from the Mirren CEO Summit will help you think about how to invest the time you're spending on agency growth more wisely.

  • Organic Growth
  • Competitive Reviews/RFPs
  • Proactive Prospecting