Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019.
Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The object is to keep the volley going – to exhaust the potential of each play without creating fatigue or branding your agency annoying and problematic.
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during her time as Chief Marketing Officer for TBWA Worldwide. This quick hit from the Mirren CEO Summit will help you think about how to invest the time you're spending on agency growth more wisely.
Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director Brent Hodgins reveals some simple but powerful tactics to help increase your conversion rate in that first meeting.
As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives delegating down to lower-level marketing managers or the political complications of conflicting internal agendas, it can be frustrating. Briefs now often feature objectives that read like a laundry list of marketing tactics, with their most critical business needs – and your new business-winning opportunity – buried somewhere between the lines.
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into why it presents a significant challenge for the incumbent agency.
Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of our industry is strewn with more dead bodies than new business pitches. So why are pitches wrought with so many mistakes, deaths and collateral damage?
While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must be dedicated to New Business without any Account responsibilities, and why without this focus, New Business efforts quickly begin to fail.
The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth your efforts.
Not every client offers your agency the same potential for efficient and profitable growth.
Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York, this quick hit delivers a valuable tip for converting more prospects into projects.