Elevate Poorly Written Pitch Briefs

Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As busy senior decision-makers delegate brief writing down to their lower-level marketing managers, agencies are being set up to fail. It’s no secret the quality of the client briefing process is in rapid decline.

Part of the value an agency brings to the table is its strategic counsel – and this starts with the briefing process. Help the client improve the brief (and their business) or become a tactical vendor.

 

Agencies Share Why They Attend Mirren Live

Agencies, search consultants, and clients share how Mirren Live New York provides valuable insight – not available anywhere else. In this brief video, you’ll hear a few perspectives about the key takeaways that directly impact an agency’s organic growth and new business performance. Hear from American Express, Patagonia, AAR Partners, Jones Lundin Beals, R/GA, Edelman, Venables Bell & Partners, Publicis.Sapient, McGarry Bowen, and more.

 

Casting Your Pitch Team

“We only want those who will work on the business to be in the room.” Everyone who’s ever pitched any business has heard this from the client. And, rightly so.

 

 

Ultimately, the client wants to be sure there’s no bait and switch where the agency brings their rocks stars, but then provides a team of duds when it’s time to begin working on the business.

Clients Want to Know What Business You're In

Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? 
We’ve worked with hundreds of agencies around the world on their new business strategy – global holding company networks, smaller creative boutiques, digital innovators, PR firms, and more. We’ve worked with the best in the business and those who want to adopt the practices of the most accomplished in the business.

Clients’ Expectations Have Spiked.

Clients Need More From Their Agencies – Are Your Account Teams Keeping Pace?
We’ve worked with hundreds of agencies around the world on their approach to organic growth and strategy – global holding company networks, smaller creative boutiques, digital innovators, PR firms, and more. We’ve worked with the best in the business and those who want to adopt the growth practices of the most accomplished in the business.