Book To Speak

Bring accountability & order to the chaos of pursuing new business. Mirren’s new business specialists provide training programs and conference keynotes that are provocative, insightful and actionable.

  • The New Agency Model: The Next Five Years
  • Build Your Agency Like You're Going to Sell it
  • Beating Clients & Procurement at Their Own Negotiation Game
  • Saving the Business When You're the Incumbent
  • Advanced Pitch Strategy, Better Engage, Differentiate, Convert
  • Advanced Prospecting Strategy, Target, Attack, Convert

The New Agency Model: The Next Five Years

It’s no secret that clients have changed over the past several years. They are seeking an evolved set of capabilities and a different way of being engaged in a new business situation. Particularly suited for agency CEOs, this session takes a frank look at the specific set of core competencies that every agency (small and large) must master to drive new business growth. Expect to leave this talk with a framework that will help lay a rock solid foundation for growth.

Build Your Agency Like You're Going to Sell it

There is a specific set of characteristics an investor looks for when paying a premium for an agency. This talk draws a direct correlation between those fundamental characteristics and building an efficient "machine-like" infrastructure to drive the growth of your agency. The lessons are immediately applicable, whether or not you have any plans to exit.

Beating Clients & Procurement at Their Own Negotiation Game

At two of our recent New Business Conferences, client-side procurement speakers commented that, "Negotiating with agencies is like lambs to the slaughter." It turns out that agencies are leaving a lot of revenue on the table by going up against highly skilled (and constantly highly trained) negotiators. This talk focuses in on a small number of critical tools and skills that can have the biggest impact on securing higher fees for your agency.

Saving the Business When You're the Incumbent

A standard new business pitch is tough, but it doesn't compare to when one of your existing clients calls a review. It can shake the agency's confidence and consume a tremendous amount of resources, only to remain revenue-neutral if you win. In this talk, we reveal a set of aggressive strategies you must immediately deploy to save the business.

Advanced Pitch Strategy, Better Engage, Differentiate, Convert

Immediately begin making your competitive pitch/RFP engagements more disciplined, strategic, and engaging. From pitch discovery (uncovering what it will really take to win), to capabilities sessions, to final pitch presentations, you will learn contrarian strategies that will separate you from the pack and engage prospects in ways they didn't expect.

Advanced Prospecting Strategy, Target, Attack, Convert

Using a powerful "diagnostic-selling” approach, this talk addresses how to build a robust pipeline of qualified leads. The session begins by identifying those prospects you can most quickly and efficiently convert. It then addresses each step of building your entire pipeline: 1) Initial outreach; 2) Converting the initial phone call into a meeting; and 3) Converting the meeting in a new assignment for the agency.

Book Mirren for Your Conference or Workshop

Our talks are insightful, provocative, and interactive. Our team has addressed agency CEOs and senior management teams at numerous industry conferences around the world. These have included the 4As, agency networks, agency holding companies, and individual agency management retreats.

Each keynote and workshop often ends with participating taking a few minutes to articulate a few net steps they take immediately upon returning to the agency. Materials and handouts are often provided

Contact Us

Speak with one of our training practice leads to learn more about how our advanced training programs can impact your organic and new business growth.

Contact us by email or at 212.388.9541

Training Practice Leads