Joe Mattson is Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the organic growth and new business performance of mid-size and smaller agencies. His focus is to bring method, motivation and accountability.
He believes agencies of this size have a distinct advantage by virtue of being more agile, innovative and effective. No matter the agency size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth. In fact, your worth is measured by your ability to effectively correlate the agency’s work to meaningful client business outcomes. As a client, he expected nothing less from his agencies.
Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency new business pitches and day-to-day presentations.
Agency-side, he worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.
Joe graduated from Harvard University, where he was also in their football program as a Middle Linebacker and Fullback. He went on to earn his MBA, and after moving into the agency business, was named to AdAge’s “40 Under 40”. He now lives in Seattle with his wife and two daughters.
Joe can be reached here by email.