Mirren Live New York: The Mirren Agency CEO Business Report

How CEOs Are Addressing The Industry’s Most Significant Challenges & Opportunities

This report, How CEO’s Are Addressing The Industry’s Most Significant Challenges & Opportunities, reflects experience and insight from 221 agency CEOs and Principals. The respondents were asked to rate their management, account, and pitch teams. To inform their responses, we also asked them to look at their revenue growth, organic growth, and net new business plans. Their answers reveal insight into the opportunities and challenges ahead for both agency chiefs and the agencies they lead.