Time consuming. Costly. Inaccurate information. Not enough time. Need it yesterday. Sound like familiar issues? If you're in new business they do. And new business is not for the faint of heart...
New business is the lifeline for all communications agencies – media, creative, public relations, branding, interactive…you name it. So whatever the cost, it must be worth having it for new business, right? Maybe if you had a bottomless budget. But nobody does. Overspending your budget on incompetent resources and spending time researching inaccurate information is a grave mistake.