The Bedford Group
Who ever said it better than the father of business consulting, Peter Drucker, who opined, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
As strategic marketing consultants, The Bedford Group has helped companies build successful, transformative marketing organizations for more than 25 years. Having worked across disciplines and business categories ranging from financial services to packaged goods, we have solved some knotty challenges facing the firms we are fortunate enough to call clients.
Our expertise comes from years of experience walking in your shoes, on both the client and agency side of marketing. This front-line perspective enables us to give you the holistic solutions to transform your marketing operation into a vibrant, fully optimized department. One that supports corporate goals with measurable and enduring consumer experiences for these provocative times.
Our guiding principle, developed by our Founder and President Jane Bedford, is “Smart Empathy” which simply means that we view your business as if it were ours and try to know your customers/clients intimately – what drives them and what doesn’t.