CEO Business Model Series: Evaluate Your Model, Operational Focus, Capabilities & Compensation
This annual multi-session series is specifically designed for agency CEOs and their management team leadership. The goal: provide new insight that can immediately be applied to drive revenue.
Moving at a quick pace over three hard-hitting sessions, we will arm you with an evaluation on the health and performance of your agency – identifying the most immediate opportunities for growth. You will pinpoint the challenges most holding back your agency, benchmark your agency against your industry peers, and leave with a plan of action.
In fact, we will address some of the most important issues that agencies face in an effort to create sustainable business growth.
With this as our focus, we'll cover key concepts that include:
- The New Marketing Services Industry Landscape
- A Review of the Consultancies, Marketing Technology & In-House Agencies
- Stepping Back, Evaluating Where Your Operating Model Is Most at Risk
- Best Practices From the New Competitors to Drive Your Own Growth
In short, you will gain new insight into developing a solid organizational strategy focused on growth.
Following the webinar, you will provided with digital access to print the session materials.
Is This the Same as Mirren's CEO Summit?
No. While this series will dive in with looking at the future of the business – and self-evaluation – the content itself is quite different. The Mirren CEO Summit also brings in a number of industry guest speakers to share their innovation work. However, note that this series will better prepare you for the Summit.
MULTI SESSION WEBINAR
The New Competitive Set: Apply Lessons from Consultancies, MarTech & In-House Agencies to...
The New Competitive Set: Apply Lessons from Consultancies, MarTech & In-House Agencies to Innovate at Your Own Agency
September 10, 2019 1:00 - 2:00pm ET
It's no secret the marketing services industry has become fragmented. From new marketing technology and in-house agencies, to Google and the Consultancies, clients have new options. In this session, we'll address the new industry landscape.
As in-house agencies continue their growth, we'll take a look at why the trend is different this time around. What are their advantages? What are their disadvantages? Why are more agency executives going client-side than ever before? Most importantly, we'll address how to get more of the business back.
We've all heard a lot about the consultancies – but it's time for a deeper dive into their practices. As they continue making significant inroads into marketing services, we'll take a look at their objectives, capabilities and best practices. In fact, several consultancy planning models will be provided, revealing new insight into how they position their firms and operate on a day-to-day basis.
And finally, the big tech companies: Facebook, Google and Amazon. Ultimately, their goal is to go around agencies. Given this, we'll address how to best counter this growing threat – and why Amazon is the one to most closely monitor.
There are new challenges ahead, but also tremendous opportunity. Expect to leave with a new understanding of what the future holds for the agency business and how you can begin preparing for the new opportunities.
Business Innovation: Evaluate Your Agency's Performance Against a Model From Outside the...
Business Innovation: Evaluate Your Agency's Performance Against a Model From Outside the Industry
September 24, 2019 1:00 - 2:00pm ET
Using the VEC Business Innovation Model, you will audit your business with the goal of identifying your organizational constraints ― and your growth opportunities. In other words, you'll pinpoint what is most holding back your full growth potential and then identify the next steps to address it.
Most agencies suffer (or fail) because they try to move into “growth” and “wealth” stages without ever laying a rock solid foundation. They don't ever fully "stabilize." The infrastructure has not been built in a manner that will support growth over a sustainable period of time. And without this fundamental foundation, the business cycles can be extreme: feast or famine.
This is also why agencies are too nervous to financially invest in their future – there is no plan in place that provides enough confidence for the CEO. There is no method. There is no real stability. It’s all about scrambling for the next RFP.
In this session, you will learn how to develop a solid organizational strategy focused on growth. You will audit your agency, benchmark it against your industry peers, and leave with a plan of action.
Who Should Attend?
This multi-session series is specifically designed for agency CEOs and their management team leadership – those playing a key role in driving growth of the agency.
About the Instructor
Director, Agency Growth Strategy
Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.
In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.
Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.
Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.
Nadine can be reached here by email.