CEO Business Model Series: Evaluate Your Model, Operational Focus, Capabilities & Compensation
This 2-part series is specifically designed for agency CEOs and their management team leadership. The goal: provide new insight that can immediately be applied to drive revenue.
Moving at a quick pace over these hard-hitting sessions, we will arm you with an evaluation on the health and performance of your agency – identifying the most immediate opportunities for growth. You will pinpoint the challenges most holding back your agency, benchmark your agency against your industry peers, and leave with a plan of action.
In fact, we will address some of the most important issues that agencies face in an effort to create sustainable business growth.
With this as our focus, we'll cover key concepts that include:
- The New Marketing Services Industry Landscape
- A Review of the Consultancies, Marketing Technology & In-House Agencies
- Stepping Back, Evaluating Where Your Operating Model Is Most at Risk
- Best Practices From the New Competitors to Drive Your Own Growth
In short, you will gain new insight into developing a solid organizational strategy focused on growth.
Following the webinar, you will provided with digital access to print the session materials.
Is This the Same as Mirren's CEO Summit?
No. While this series will dive in with looking at the future of the business – and self-evaluation – the content itself is quite different. The Mirren CEO Summit also brings in a number of industry guest speakers to share their innovation work. However, note that this series will better prepare you for the Summit.
MULTI SESSION WEBINAR
The New Competitive Set: Apply Lessons from Consultancies, MarTech & In-House Agencies to...
The New Competitive Set: Apply Lessons from Consultancies, MarTech & In-House Agencies to Innovate at Your Own Agency
September 19, 2019 1:00 - 2:00pm ET
It's no secret the marketing services industry has become fragmented. From new marketing technology and in-house agencies, to Google and the Consultancies, clients have new options. In this session, we'll address the new industry landscape.
As in-house agencies continue their growth, we'll take a look at why the trend is different this time around. What are their advantages? What are their disadvantages? Why are more agency executives going client-side than ever before? Most importantly, we'll address how to get more of the business back.
We've all heard a lot about the consultancies – but it's time for a deeper dive into their practices. As they continue making significant inroads into marketing services, we'll take a look at their objectives, capabilities and best practices. In fact, several consultancy planning models will be provided, revealing new insight into how they position their firms and operate on a day-to-day basis.
And finally, the big tech companies: Facebook, Google and Amazon. Ultimately, their goal is to go around agencies. Given this, we'll address how to best counter this growing threat – and why Amazon is the one to most closely monitor.
There are new challenges ahead, but also tremendous opportunity. Expect to leave with a new understanding of what the future holds for the agency business and how you can begin preparing for the new opportunities.
Business Innovation: Evaluate Your Agency's Performance Against a Model From Outside the...
Business Innovation: Evaluate Your Agency's Performance Against a Model From Outside the Industry
October 3rd, 2019 1:00 - 2:00pm ET
Using the VEC Business Innovation Model, you will audit your business with the goal of identifying your organizational constraints ― and your growth opportunities. In other words, you'll pinpoint what is most holding back your full growth potential and then identify the next steps to address it.
Most agencies suffer (or fail) because they try to move into “growth” and “wealth” stages without ever laying a rock solid foundation. They don't ever fully "stabilize." The infrastructure has not been built in a manner that will support growth over a sustainable period of time. And without this fundamental foundation, the business cycles can be extreme: feast or famine.
This is also why agencies are too nervous to financially invest in their future – there is no plan in place that provides enough confidence for the CEO. There is no method. There is no real stability. It’s all about scrambling for the next RFP.
In this session, you will learn how to develop a solid organizational strategy focused on growth. You will audit your agency, benchmark it against your industry peers, and leave with a plan of action.
Who Should Attend?
This 2-part series is specifically designed for agency CEOs and their management team leadership – those playing a key role in driving growth of the agency.
About the Instructor
Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.
After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.