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Marketing Cloud

Marketing Cloud

Company Overview

Salesforce finalized its acquisition of ExactTarget in July 2013. This fusion of technology and culture brought a leading marketing cloud platform into the world’s #1 CRM platform. By joining ExactTarget’s industry-leading marketing automation and campaign management capabilities with Salesforce's social marketing solutions (publishing with Buddy Media, listening with Radian6, and advertising with Social.com), Salesforce now delivers the marketing platform of choice for CMOs: Salesforce Marketing Cloud.