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Morgan Anderson Consulting
Brands and marketing are key corporate assets. For 25 years Morgan Anderson Consulting as marketing communications management consultants and brand advisors has pioneered qualitative and quantitative assessment of external marketing service providers for global marketers.
Pioneering “firsts” include fact-based agency remuneration benchmarking, fact-based agency review, “unbundling” media from general advertising agencies to specialist media agencies, and facilitating marketer/agency relationships to achieve key client objectives.
Morgan Anderson clients have ranged across all business categories and most countries around the world.