Organic Growth

Organic Growth: How to Acquire More of Your Client’s (Re-Allocated) Marketing Budget

Series Overview

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In this brand-new Organic Growth program, completely designed for the downturn, your teams will learn a systematic method for growing your clients – and one that won’t make them feel like sales people.

Many clients will not be increasing their total marketing spend until they reach a more-confident position. However, they have begun optimizing and reallocating their marketing plans – and budgets. A return to business growth has become such an urgent need, new projects are now being initiated at a faster pace and moving more quickly through the approval process.

The goal for your teams is to capture a greater share of these new marketing projects. With this as the focus, we will reveal the most effective methods for increasing client spend with your agency. We’ll take a look at how to identify ideas clients will want to buy, approach them with those plans, and convert the opportunity, while still commanding a strong fee.

Your teams will be put to work with a series of interactive exercises and brief homework assignments – all focused on driving growth. In fact, the program concludes with participants immediately implementing their individual Organic Growth Plans.

Organic Growth

MULTI SESSION WEBINAR

Organic Growth: How to Acquire More of Your Client’s (Re-Allocated) Marketing Budget

Organic Growth

Organic Growth: How to Acquire More of Your Client’s (Re-Allocated) Marketing Budget

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Oct 01

Are You Worthy of Organic Growth: Evaluating the Strength of Your Client Relationship

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Thursday, October 01
1:00 - 2:30pm EST

We will provide two new frameworks – custom-built for the downturn – to benchmark the strength of your client relationships and your client-facing teams. This will inform opportunities for Organic Growth and those challenges most holding your teams back from capitalizing on those opportunities.

You'll be put to work in this kick-off session evaluating the health of your relationship with several clients. You'll be able to then take these models and apply them to all clients in the agency. 

Do not miss this critical series kick-off session that will provide a new way forward for Organic Growth.

Oct 08

How to Pinpoint Where Your Clients Are Reallocating Their Budgets (Part 1 of 2)

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Thursday, October 08
1:00 - 2:30pm EST

Across the board, clients have begun green-lighting a greater number of projects. While these projects tend to be smaller than before, they are moving through the approval process more quickly as clients are desperate for marketing impact. 

Although clients may not be increasing their overall spend, they are optimizing and reallocating. Your job is to capture a greater share of these newly reallocated budgets. You'll also learn how to intercept and block projects from going to other roster agencies.

Oct 15

How to Pinpoint Where Your Clients Are Reallocating Their Budgets (Part 2 of 2)

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Thursday, October 15
1:00 - 2:30pm EST

Across the board, clients have begun green-lighting a greater number of projects. While these projects tend to be smaller than before, they are moving through the approval process more quickly as clients are desperate for marketing impact. 

Although clients may not be increasing their overall spend, they are optimizing and reallocating. Your job is to capture a greater share of these newly reallocated budgets. You'll also learn how to intercept and block projects from going to other roster agencies.

Oct 29

More Compelling Remote Client Presentations: How to Sell Through Your New Ideas

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Thursday, October 29
1:00 - 2:30pm EST

Effectively presenting your agency's work remotely has become a critical skill. In fact, your ability to fully engage your clients virtually is required to sell in your agency recommendations and secure bigger budgets. Your team must still command and inspire the room, even when they’re not in it.

In this session, we will review the implications of this challenging but necessary situation. You will learn how better organize your remote team, apply a more-compelling deck structure, and deliver persuasive presentations. We'll address how to hook your client at the outset of the presentation, then holding them right through to the end.

Nov 05

Establish and Track Organic Growth Goals For Each Account

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Thursday, November 05
1:00 - 2:30pm EST

Step-by-step, we’ll walk through how to craft a client-by-client Organic Growth Plan; one that will result in more revenue for the agency. Our structure breaks down a more practical method that will result in a higher rate of implementation – as compared to many plans which often become lost in the chaos of day-to-day account work. In fact, you will put to work in this session as you begin writing individual client Organic Growth Plans.

We'll also address how to leverage Client Business Reviews to position your agency as a strategic growth partner and to maintain momentum against your organic growth goals.

Who Should Attend?

This training is designed for those in account management. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training. There is a particular emphasis on those that play (or will play) a role in driving the growth of any roster clients.

About the Instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.