Global PopUp


Please See the New MirrenDirect

We've Just Launched a Major Update


Head over here if you're new to MirrenDirect >

Current subscribers, stand by for updates on migrating to the new platform the week of July 11.




Company Overview

We’re TrinityP3 – A global marketing consultancy. For more than fifteen years, our belief has been that solving the complex challenges we face requires evidence-based thinking combined with design-focused creativity. It means we challenge our clients, and ourselves, to continuously evolve in thought and approach to develop innovative solutions that provides a competitive advantage to our clients.

Our name is as unique as our approach

TrinityP3 is a unique name for a unique company. Trinity is our clients being marketers, procurement and agencies. Or more precisely:

  1. Marketers & Advertisers (In fact anyone responsible for creative commercial growth)
  2. Procurement & Sourcing (this includes finance and everyone responsible for improving productivity)
  3. Agencies & Marketing Suppliers (and this is a growing group of traditional agencies, consulting firms, media vendors, marketing tech companies and more)

P3 defines what we do and how we do it.
The three Ps for us are People, Purpose & Process.
Specifically helping people, achieve commercial purpose through creative process.

TrinityP3 exists for one reason.

Our aim is simple. We want to improve the marketing output of every single organisation that engages us.

Generating improvement can mean challenging the norm and the values within a marketing team or broader organisation. We guide our clients on this journey, emerging in a better place for the marketing team and its attributable effect on the organisation.

There are numerous ways in which we can help your marketing operation.

Our work takes many forms. But for the majority of our clients we develop bespoke solutions to six major challenges:

  • improving marketing performance
  • optimising agency & roster performance
  • increase media transparency, value & performance
  • deliver digital & technology transformation
  • achieve a more agile marketing performance
  • providing environmentally sustainable marketing solutions

The work you ask us to do can be selected from any one of these industry performance challenges. Whilst every project we engage in is essentially tailored, we prefer to go one step further and create a bespoke project to meet your exact circumstance. We can be involved in holistic assessment of an entire marketing function, or we can focus on specific moving parts.

The best work we do, regardless of scope, directly contributes to improved business output, attributable to the marketing teams that hire us. That’s why we exist; that’s our aim.

Our expansion continues.

Fifteen years on, we’ve grown significantly, in size and in scope. We are a leading global marketing management consultancy with an international network of industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry.

Our client base includes many of the world’s top advertisers. We continue to grow in experience, geographical footprint and expertise. We continue to challenge thinking – our own, and that of our clients, procurement teams and their agencies and marketing suppliers.

Contact Info

Suite 702, 53 Walker Street
North Sydney, NSW 2060, US

Team Members

Anita Zanesco


Annette Sharp


Anton Buchner


Clive Duncan


Darren Woolley


Midge Hand


Mike Morgan


Zena Churchill