Wanamaker Associates is a leading international consulting firm specializing in agency search and the evaluation, measurement, tracking and enhancement of the client/agency relationship. We currently work with some of the world’s largest advertisers to boost revenue and ensure optimal performance across all areas of marketing communications.
Founded in 1972 as Marketplace, Inc., Wanamaker Associates is headquartered in Atlanta with branch offices in Philadelphia, San Antonio, Seattle, San Luis Obispo, London and Puerto Rico. While our services are as varied as our clientele, they are all rooted in the attempt to rectify John Wanamaker’s famous 1886 lament:
“I know that one-half of the money I spend on advertising is wasted. The problem is, I don’t know which half.”
And now, after more than 100 years, there is a place where businesses can turn to help identify wasteful spending: Wanamaker Associates.