Organic Growth

2021 Business Forecast for the Marketing Services Industry (Guest Speaker)


Jan 20
1:00 - 2:00pm ET


Guest Speaker:

Bruce Biegel, Senior Managing Partner, Winterberry Group

While no one has a crystal ball for the agency business, we all appreciate well-informed, data-backed foresight. Bruce Biegel will reveal where the most significant growth and agency models will emerge over the first half of 2021. As you continue your focus on rebuilding for growth, this insight will play an important role in your business planning.

Bruce has addressed Mirren Live and our CEO Summit before – and we’ve brought him back to tap his critical industry insight. He is one the leading management consultants and M&A experts in the world of marketing, marketing technology and agencies. From the perspective of an analyst, we will kick off 2021 with a look at the agency business and the emerging trends ahead.


2021 Business Forecast for the Marketing Services Industry (Guest Speaker)

Who Should Attend?

This training is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.