2021 Business Forecast for the Marketing Services Industry (Guest Speaker)

Overview

Feb 11
1:00 - 2:00pm ET

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Guest Speaker: Bruce Biegel, Senior Managing Partner, Winterberry Group

While no one has a crystal ball for the agency business, we all appreciate well-informed, data-backed foresight. Bruce Biegel will reveal where the most significant growth and agency models will emerge over the first half of 2021. As you continue your focus on rebuilding for growth, this insight will play an important role in your business planning.

Bruce has addressed Mirren Live and our CEO Summit before – and we’ve brought him back to tap his critical industry insight. He is one of the leading management consultants and M&A experts in the world of marketing, marketing technology and agencies. From the perspective of an analyst, we will look at the agency business and the emerging revenue trends ahead.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.

2021 Business Forecast for the Marketing Services Industry (Guest Speaker)

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About the instructor

Bruce Biegel

Winterberry Group

At Winterberry Group, Mr. Biegel has led more than 200 engagements over the past fourteen years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector. Covering North America, Brazil, APAC and Europe, our work have includes assignments for Acxiom Corporation, Bertelsmann AG, Capital One Financial Corp., Citi, DMG Media, Epsilon, Facebook, Hewlett-Packard Co., IPG, Meredith, L’Oreal, KRG Capital, KKR, Olson, Omnicom, Time Warner, Transcontinental Inc. and WPP.

A DMCNY Silver Apple and Mal Dunn Leader’s award winner, he currently serves as a member of the Direct Marketing Association's board of directors, and leads the education advisory committee on direct and digital marketing. He serves as judge of the annual DMA Innovation Awards, the SIAC CODIE Awards, as a past Echo Awards judge and has served on customer councils and judging at events for client campaigns in the MarTech and Adtech sectors. Mr. Biegel is a frequent, in-demand speaker, with presentations and panels delivered at more than 150 events including major marketing industry conferences and symposia; recent public speaking engagements include those of the Direct Marketing Club of New York, @Then, the Institute of Direct Marketing (IDM), RampUp, the IAB, the Annenberg School of the University of Pennsylvania and The 4As—as well as events tailored to the direct mail, print production and digital media segments of the industry. 

In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to its affiliated investment bank, Petsky Prunier LLC. He also serves on the board of directors of V12 Group Inc. and Zipscene LLC as well on the advisory boards of five additional emerging data, agency and marketing technology companies. 
 
Prior to joining Winterberry Group in 2002, Mr. Biegel served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, Mr. Biegel served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid 1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded that focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.
 
Mr. Biegel received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.