30 Min Quick Hit: The Five Big Client Negotiation Tactics


Sep 27
1:00 - 1:30PM ET

Your ability to negotiate with clients and procurement plays a key role in making or breaking your margins.

In this 30 minute session, we’ll focus in on just five of the strategies that client and procurement executives are using against agencies – and how you can adapt your approach accordingly.

Not only will you learn the key tactics being used against you, but you’ll suddenly recognize them from past negotiations. In the planning of a negotiation, even something as simple as protracted negotiation timing can be orchestrated with the goal of throwing you off balance and into a defensive position.

Better understanding your “negotiation opponent” is the first step in consistently securing higher fees. Join us as we shed new light on this challenging subject.

Training Materials:

Following the webinar, you will provided with digital access to print the session materials.


30 Min Quick Hit: The Five Big Client Negotiation Tactics

Who Should Attend?

This session is designed for all those who have any interactions with clients as it relates to fee proposals, staffing plans and agreements. The training content is geared to focus more on your senior team members, however your more junior executives will also elevate their ability to negotiate with their client counterparts.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.