Organic Growth
30 Min Quick Hit: The Framework for Aggressive Organic Growth Plans
Overview
Aug 20
1:00 - 1:30PM ET
Applying lessons directly from Mirren’s Organic Growth Training, this session will focus on methods for those involved in growing current clients, particularly those in account management.
Here, we’ll break down and focus on the structure that will best guide your teams in crafting organic growth plans for individual accounts. This structure will also help your account teams more actively growth their accounts on an on-going basis.
Training Materials:
Following the webinar, you will provided with digital access to print the session materials.
SINGLE SESSION WEBINAR
30 Min Quick Hit: The Framework for Aggressive Organic Growth Plans
Who Should Attend?
This session is designed for those in account management. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training.
About the instructor
Brent Hodgins
Managing Director
Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.
After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.