Digital New Business Strategy

Accelerating Your New Business Pipeline With Paid Media 


Jul 14
1:00 - 2:00pm ET


This Session Is Part of a Series

Building A Digital Marketing Engine to Drive Your New Business

A digital marketing system that consistently generates qualified new business leads is entirely attainable for your agency. We’ll outline the strategy, systems and online tools required to do this effectively and efficiently. This will include how to implement The Five Pillars of Digital Marketing – with the goal of activating a consistent cycle of converted business.

Our special guest speakers for this series are Lauren, Chris, Olivia and Mark from Newfangled – a firm that specializes in building online new business systems for agencies.  

Sessions In This Series

  • June 16: Online Marketing That Drives Your New Business Pipeline: Creating Your Strategy (more >>)
  • June 23: Increase Lead Conversion From Your Website (more >>)
  • June 30: More Quickly Deepen Relationships With High-Value Prospects (more >>)
  • July 14: Accelerating Your New Business Pipeline With Paid Media 

This Session

Accelerating Your New Business Pipeline With Paid Media

In this final session, Olivia & Mark will address how to identify, plan and buy the right online channels for your agency and unique target list. Ultimately, the goal is to place the right assets in front of the right target to shorten the sales cycle.  

You will learn:

  • How to leverage paid media to zero in on your prospective audiences
  • How to select the right mix of paid media channels to reach audiences where they are in the buyer cycle
  • How to shift key messages and calls-to-action to deepen relationships with your prospects
  • How to build paid media marketing funnels that help convert your prospects to leads

In the end, you'll learn how to distribute your content through targeted channels that engage your prospects.

Who Should Attend

This training is designed for those team members who play a key role in leading or supporting the agency's new business prospecting. This may include new business leads, client services/account management, strategic planning, research, data/analytics, and project management.


Accelerating Your New Business Pipeline With Paid Media 


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Mark O'Brien

Chief Executive Officer

As Chief Executive Officer at Newfangled, Mark's vision, 'seeing a better future for Newfangled and their clients' is the driving force behind his success in running a results driven marketing firm.

Mark empowers his team to build awareness & consensus, so that they too can coach their clients with the same goal in mind.

He is willing to take the necessary risks to pursue that vision, and aims to motivate people to do the same.