Accelerating Your Prospecting: Pinpointing Your High-Potential Targets for 2022

Overview

Dec 02
1:00 - 1:45pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

With 2022 rapidly approaching, optimizing your agency's prospecting program will be critical. By focusing your resources against highest-revenue leads, you will reduce your time to convert a new project or assignment.

Completely personalized to your agency, learn how to apply a specific set of Prospect Scoring Criteria to identify those target clients you can most quickly and easily convert into new assignments.

In this session, you will create a more focused – and actionable – prospect target list. You will apply a methodical process and lead-scoring criteria to confirm those leads that will be of highest value to your agency. This will also impact the level of resources applied to each individual lead. Ultimately, the goal is to generate first meetings much faster by targeting well-qualified clients.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is designed for your entire new business team. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role in your new business program.

Accelerating Your Prospecting: Pinpointing Your High-Potential Targets for 2022

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$265

Non-Member

$265

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.