Achieving Better Client Alignment: Managing Projects More Efficiently (While Increasing Margins)
How much of your margins are eaten up by multiple unnecessary rounds of work?
Often, account management accepts vague client briefs, without proactively leading the client in a dialogue to ensure total clarity of objectives and deliverables. After all, no one wants to sound inferior by asking a lot of questions.
However, exactly the opposite is required. Clients expect the agency team to more proactively lead, provide strategic counsel and manage the process efficiently. Without this, the agency produces far too many rounds of profit-draining work in an attempt to get it right. Making matters worse, the client ends up questioning the effectiveness of the agency.
This can all be preempted with a single step and documented at the outset of the process, signed off by the client. Complete alignment must be achieved before investing one minute of the agency's resources.
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for those who play a leading role in the agency and account profitability, particularly senior account and project management leads.