Achieving Better Client Alignment: Managing Projects More Efficiently (While Increasing Margins)

Overview

Sep 14
1:00 - 1:45pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

How much of your margins are eaten up by multiple unnecessary rounds of work?

Often, account management accepts vague client briefs, without proactively leading the client in a dialogue to ensure total clarity of objectives and deliverables. After all, no one wants to sound inferior by asking a lot of questions.

However, exactly the opposite is required. Clients expect the agency team to more proactively lead, provide strategic counsel and manage the process efficiently. Without this, the agency produces far too many rounds of profit-draining work in an attempt to get it right. Making matters worse, the client ends up questioning the effectiveness of the agency.

This can all be preempted with a single step and documented at the outset of the process, signed off by the client. Complete alignment must be achieved before investing one minute of the agency's resources. 


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is designed for those who play a leading role in the agency and account profitability, particularly senior account and project management leads.

Achieving Better Client Alignment: Managing Projects More Efficiently (While Increasing Margins)

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$265

Non-Member

$265

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.