Agency Websites: Turn Them Into a Lead Generation Tool
Let’s be honest, most agency websites are not effective marketing tools. It’s a rare one that truly differentiates and brings in new business. From cliché-ridden copy to self-indulgent waxing about the future, most websites miss the opportunity to actively generate new leads – with the goal of feeding the agency’s new business pipeline.
Here we apply direct learning from our training to outline the key principles to ensure your website is operating as an effective sales and marketing tool. You will leave this class with an approach for evaluating the effectiveness of your own online presence.
Key takeaways will include:
- The three things clients most want in an agency website.
- How to better define the target audience for your website.
- The most common clichés that must be eliminated.
- How to ensure the business value you create for clients is being clearly communicated.
- How to hook prospects into taking the next step of contacting your agency.
Expect to leave this session with a set of steps you can immediately apply to turn your website into a lead generation tool.
Following the webinar, you will be provided with digital access to print the session materials.
SINGLE SESSION WEBINAR
Who Should Attend?
This training program is designed for Management Teams and New Business Teams.