Agency Websites: Turn Them Into a Lead Generation Tool


Sep 17
1:00 - 2:00pm EST


Let’s be honest, most agency websites are not effective marketing tools. It’s a rare one that truly differentiates and brings in new business. From cliché-ridden copy to self-indulgent waxing about the future, most websites miss the opportunity to actively generate new leads – with the goal of feeding the agency’s new business pipeline.

Here we apply direct learning from our training to outline the key principles to ensure your website is operating as an effective sales and marketing tool. You will leave this class with an approach for evaluating the effectiveness of your own online presence.

Key takeaways will include:

  • The three things clients most want in an agency website.
  • How to better define the target audience for your website.
  • The most common clichés that must be eliminated.
  • How to ensure the business value you create for clients is being clearly communicated.
  • How to hook prospects into taking the next step of contacting your agency.

Expect to leave this session with a set of steps you can immediately apply to turn your website into a lead generation tool.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.


Agency Websites: Turn Them Into a Lead Generation Tool

Who Should Attend?

This training program is designed for Management Teams and New Business Teams.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.