Ask a Mirren Strategist (Subscribers Only)


Aug 13
1:00 - 2:00PM ET

This is your opportunity for personal access to Mirren's new business strategists.

Here you can join an open conference call and get support for any aspect of new business where you need an objective point of view and insightful counsel. As a participant, you submit your questions in advance to help our Mirren team prepare for the call. While other agencies may be on the line, the name of your agency and anything else considered proprietary will not revealed.

In the end, expect to learn as much from other participant questions as you do from your own questions.


Ask a Mirren Strategist (Subscribers Only)

About the instructor

Laurie Coots

Director, Agency Growth Strategy

Laurie is Director of Agency Growth Strategy at Mirren. Specialized in working with agencies to establish more effective organic growth and new business programs, she brings a level of strategic thinking that is second to none. Combined with her deep industry experience and infectious passion for innovation, she ultimately helps agency leadership build an infrastructure to fuel growth – in a more sustainable fashion.

Prior to Mirren, Laurie was the Global Chief Marketing Officer for TBWA Worldwide and Chiat/Day. While at TBWA, she leveraged the agency’s Disruption methodology to develop impactful work for clients that included Apple, Nissan, VISA, Kraft, PNC Bank, McDonald’s and GSK. She worked with the agency’s small and large offices around the world to help systematically build a custom approach to organic growth and new business – one that would lead to winning over a billion dollars in new revenue.

Laurie also provides industry leadership on such topics as conflict resolution, growth, compensation methodologies and agency review leadership. She serves on the advisory board of UCLA’s Schools of Theatre, Film and Television, where she has helped disrupt the school’s approach to educating the next generation of artists at the intersection of story, performance and technology. Laurie is currently serving on the boards of several startups and playing the role of CEO Muse, as well as writing and speaking on her favorite topic – change management and growth.

Laurie can be reached here by email.