Building a Digital Marketing System to Drive New Business
ALTHOUGH WEBINAR FEES ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION, WE ARE PLEASED TO PROVIDE THIS GUEST SPEAKER WEBINAR FOR NO FEE TO SUBSCRIBERS AND NON-SUBSCRIBERS.
Guest Speakers from BrandActive, Newfangled, Openfield, and Four Kitchens
In this special live session, three agencies will each present individual case studies. They’ll outline how they’ve built a more effective online marketing program to drive their new business pipeline. They’ll address how they target, reach those prospects, and turn them into new leads – while developing the content marketing engine to fuel it all. In short, they’ve taken the same digital marketing strategy they provide their clients and applied it to their own operation.
Please note: you will receive a separate Zoom login link for each of the 3 case studies as we move you between rooms.
12pm ET: Case Study One
BrandActive – Brand Strategy Agency for Large, Complex Clients
BrandActive specializes in developing and managing the deployment of complex, large-scale brand strategy programs for some of the largest organizations in healthcare, energy, financial services and technology. While they only have 80 people, they are a machine. Their clients include Pfizer, Bristol Myers Squibb, GE, Halliburton, MetLife, HP, Intel, Caterpillar, Verizon, and AT&T, to name only a few.
12:45pm ET: Case Study Two
Openfield – Digital UX Research & Design for Technology Clients
Openfield specializes in working with technology clients, particularly those in the education sector. They craft online learning experiences that enable people and organizations to achieve incredible new levels of teaching and learning.
1:25pm - 2pm ET: Case Study Three
Four Kitchens – Digital UX Strategy & Design Agency for Entertainment Clients
Four Kitchens is a sophisticated digital agency, focused on UX strategy and design for clients in the broadcast, entertainment and publishing sectors. They have a particular strength in building digital platforms (across websites, mobile, apps, devices and content distribution) to drive the growth of their clients – including new subscribers, viewers, and paid advertising impressions.
Who Should Attend
This series is designed for those who play a key role in marketing your agency (including new business, PR, marketing).