Special Guest Speaker

Building a Digital Marketing System to Drive New Business

Overview

May 24
12:00 - 2:00pm ET

ALTHOUGH WEBINAR FEES ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION, WE ARE PLEASED TO PROVIDE THIS GUEST SPEAKER WEBINAR FOR NO FEE TO SUBSCRIBERS AND NON-SUBSCRIBERS.

Guest Speakers from BrandActive, Newfangled, Openfield, and Four Kitchens

In this special live session, three agencies will each present individual case studies. They’ll outline how they’ve built a more effective online marketing program to drive their new business pipeline. They’ll address how they target, reach those prospects, and turn them into new leads – while developing the content marketing engine to fuel it all. In short, they’ve taken the same digital marketing strategy they provide their clients and applied it to their own operation.

Please note: you will receive a separate Zoom login link for each of the 3 case studies as we move you between rooms.

12pm ET: Case Study One

BrandActive – Brand Strategy Agency for Large, Complex Clients

BrandActive specializes in developing and managing the deployment of complex, large-scale brand strategy programs for some of the largest organizations in healthcare, energy, financial services and technology. While they only have 80 people, they are a machine. Their clients include Pfizer, Bristol Myers Squibb, GE, Halliburton, MetLife, HP, Intel, Caterpillar, Verizon, and AT&T, to name only a few.

12:45pm ET: Case Study Two

Openfield – Digital UX Research & Design for Technology Clients

Openfield specializes in working with technology clients, particularly those in the education sector. They craft online learning experiences that enable people and organizations to achieve incredible new levels of teaching and learning.

1:25pm - 2pm ET: Case Study Three

Four Kitchens – Digital UX Strategy & Design Agency for Entertainment Clients

Four Kitchens is a sophisticated digital agency, focused on UX strategy and design for clients in the broadcast, entertainment and publishing sectors. They have a particular strength in building digital platforms (across websites, mobile, apps, devices and content distribution) to drive the growth of their clients – including new subscribers, viewers, and paid advertising impressions.


Who Should Attend

This series is designed for those who play a key role in marketing your agency (including new business, PR, marketing).

Building a Digital Marketing System to Drive New Business

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

No Fee

MIRREN SUBSCRIBER

Entry + Basic

No Fee

Non-Member

No Fee
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About the instructor

Philip Guiliano, Gail Nelson, Lauren McGaha, Brian Keenan, Todd Nienkerk

Partner, Marketing Director, Chief Content Officer, Co-Founder, CEO

In a Series of Three Agency Case Studies, Each Will Address How They’ve Built a More Effective Online Program to Drive Their New Business Efforts. This Will Include How They’ve Established Consistent Content Development. In Short, They’ve Taken the Same Digital Marketing Strategy They Provide Their clients – and Applied it to Their Own Operation.