Infrastructure & Process for New Business

CLASS FULL - 30 Min Quick Hit: New Business Director Job Description Guide


Aug 22
1:00 - 1:30PM ET

In this 30 minute training session, you’ll learn how to use Mirren’s New Business Director Job Description.

It’s surprising how many new business executives have no clear job description – and therefore no clear definition of how they’re being held accountable. Unfortunately, just focusing on “wins,” is not nearly enough. New business talent needs a well-defined role, complete with performance-based accountabilities that cover all the steps required to effectively prepare an agency to be consistently converting business.

Here, you’ll walk through a basic version of a new business job description; one that is more focused, detailed and oriented around meaningful outcomes. It leans in on a number of actions, assets and results that factor into effective performance.

While it goes without saying, this basic job description outline must be customized on a case-by-case basis. However, it will provide a clear roadmap for the success of both the agency and your new business talent.

Training Materials:

Following the webinar, you will provided with digital access to print the session materials.


CLASS FULL - 30 Min Quick Hit: New Business Director Job Description Guide

About the instructor

Brent Hodgins

Managing Director

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.