Series: Competitive Reviews/RFPs

Crafting an Aggressive Strategy to Win the Pitch


Feb 03
1:00 - 2:30pm ET


This Session Is Part of a Series

Convert the Hybrid Pitch: The New Best Practices Winning Business Right Now

As you know, there’s a lot to deal with in the current pitching environment: building a hybrid pitch with a hybrid pitch team, conducting research virtually, adapting to a new client pitch process (completely different from one client to the next), and then presenting it to a client team who may not even be in the same room. While fully remote pitches presented their own challenges, agencies are now adapting (again) to address the best practices for mixed in-person and remote pitches.

In this new live training series, we'll break down the entire competitive review/RFP process, providing new methods you can immediately apply to be sure you capitalize on every pitch opportunity. 

Sessions In This Series

  • February 3: Crafting an Aggressive Strategy to Win the Pitch 
  • February 10: How to Uncover & Address the Real Pitch Objectives (What It Will Really Take to Win) (more >>)
  • February 17: Capabilities, Questionnaires & Case Studies That Convert Virtual Pitches (more >>)
  • February 24: Hybrid Pitch Presentations That Command the Room (Even When You're Not In It) (more >>)

This Session

Crafting an Aggressive Strategy to Win the Pitch

In this session, you'll learn how to kick off every competitive review/RFP with a strategy that sets you up to convert the business. 

We will outline the best practices for an effective start to pitch opportunities – whether remote, in-person, or both. This will begin by developing a strategic positioning for the agency that proves you are the one to achieve their objectives. This will direct all aspects of what you communicate to the prospect.  

Building on this, we'll then review how to cast the team, align against a strategic kick-off plan, and manage everyone under tight deadlines. While more effectively managing your limited resources, get your team to better commit, focus, and make their best contribution. 

Training Materials

Following the webinar, you will be provided with digital access to print the session materials.

Who Should Attend

This is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements.


Crafting an Aggressive Strategy to Win the Pitch


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.