Crafting a More Effective Capabilities Presentation – Particularly When Remote


Mar 23
1:00 - 2:00pm ET


Whether provided as a written submission, live in a capabilities (virtual) meeting, or inserted at the outset of your final pitch presentation – the goal is to position your agency as the only answer to their brief. 

Void of face-to-face chemistry-building opportunities, the challenge to differentiate your agency capabilities is even greater. With clients desperate to return to full growth, the key is to transform the agency's story to communicate exactly how you will help them achieve this.  

This session will walk you through a framework by which to best deliver an overview of your agency’s offering. You will immediately differentiate your agency by addressing the core issues most important to each individual prospect. In fact, you'll learn how to create a standard framework for your capabilities that can be quickly personalized for each individual pitch, setting you up to win in the final round. 

Training Materials

Following the webinar, you will be provided with digital access to print the session materials.

Who Should Attend

This training is designed for those who play a key role in crafting of your agency's capabilities presentations and new business materials.

Crafting a More Effective Capabilities Presentation – Particularly When Remote


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.