Crafting a More Effective Capabilities Presentation – Particularly When Remote
Whether provided as a written submission, live in a capabilities (virtual) meeting, or inserted at the outset of your final pitch presentation – the goal is to position your agency as the only answer to their brief.
Void of face-to-face chemistry-building opportunities, the challenge to differentiate your agency capabilities is even greater. With clients desperate to return to full growth, the key is to transform the agency's story to communicate exactly how you will help them achieve this.
This session will walk you through a framework by which to best deliver an overview of your agency’s offering. You will immediately differentiate your agency by addressing the core issues most important to each individual prospect. In fact, you'll learn how to create a standard framework for your capabilities that can be quickly personalized for each individual pitch, setting you up to win in the final round.
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for those who play a key role in crafting of your agency's capabilities presentations and new business materials.