Series: Mastering Strategy Briefs

Deep Consumer Insight: Pinpoint Each Client's Growth Opportunity


Dec 08
1:00 - 2:30pm ET


This Session Is Part of a Series

Mastering Strategy Briefs: Elevating Your Agency's Work  

As clients work to navigate the new realities of commerce, they’re now adapting in real-time to best capture new opportunities as they arise. As a result, a greater number of projects are smaller and faster. At the same time, their expectations of agencies have spiked. Clients are demanding deeper target audience insights, strategy that cuts across a growing number of channels, and more immediate business impact.

To that end, this training series is designed to inspire more creative thinking for your agency and higher-value work for your clients – while consuming the least amount of resources. Ultimately, your planning and account teams will leave with a framework that makes it faster to develop more effective marketing communications briefs.

Sessions In This Series

  • December 1: Targeting & Segmentation: Pinpoint Each Client's Growth Opportunity (more >>)
  • December 8: Deep Consumer Insight: Pinpoint Each Client's Growth Opportunity
  • December 15: A New Framework: The Mirren Marketing Communications Brief (more >>)

This Session

Deep Consumer Insight: Pinpoint Each Client's Growth Opportunity

We will challenge you on your definition and application of an insight. Particularly given all the change over the last 18 months, it has become more valuable than just inspiring brilliant creative and activation. With the optimal target audience confirmed, an effective insight now becomes the linchpin for your entire strategy. It informs much of your ability to grow each client's business.

In this session, you will learn how to better define and more quickly uncover insights that set up the agency to sell through bigger, more innovative work at a higher fee. In fact, we’ll outline a framework to help you execute research that gets to deeper insight – more easily and consistently.

Training Materials

Following the webinar, you will be provided with digital access to print the session materials.

Who Should Attend

This training is designed for those client-facing team members who play a key role in developing, supporting and presenting marketing communications strategy for your clients. This would include client services/account management, strategic planning, research, data/analytics, and project management.


Deep Consumer Insight: Pinpoint Each Client's Growth Opportunity


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.