Diversity, Equity & Inclusion – Developing Agency Culture (Guest Panel)

Overview

Nov 10
3:00 - 4:00pm EST

This is a special live panel discussion produced by TriNet as a part of their Agency Insights Series. It is being provided to MirrenDirect subscribers for no fee.

As the country continues to grapple with the challenges facing racial inequality and social justice, agencies have also been challenged with how to address and solve for this. We'll take a look at the industry's progress, the gaps, what's ahead, and most importantly, steps you can take to help move your agency forward. Join this special session focused on improving diversity, equality and inclusion for agencies. 

Login information for this virtual session will be provided by TriNet after registration. 
 
Panelists:
- Publicis: Aisha Losche, VP, Talent Engagement and Inclusion 
- Harrison & Shiftman / Omnicom: Elizabeth Harrison, CEO
- SocialBuzz: Katherine Ramirez, CEO
  
Moderator: 
- Mirren: Brent Hodgins, Managing Director

Register Here (No Fee for MirrenDirect Subscribers):
- Panel Registration >   

SINGLE SESSION WEBINAR

Diversity, Equity & Inclusion – Developing Agency Culture (Guest Panel)

Who Should Attend?

Although this insightful session is open to all levels of the agency, those leading Diversity & Inclusion Initiatives will take away actionable learnings they can use to elevate their ability to drive program effectiveness.

About the instructor

Brent Hodgins

Managing Director

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.