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Special Guest Speaker

Hacking Marketing Procurement: A View from Inside Your Newest Ally

Overview

Jul 27
1:00 - 2:00pm ET

ALTHOUGH WEBINAR FEES ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION, WE ARE PLEASED TO PROVIDE THIS GUEST SPEAKER WEBINAR FOR NO FEE TO SUBSCRIBERS AND NON-SUBSCRIBERS.

Guest Speakers: Stuart Dunk

For this special session, we’ve brought in a former marketing procurement executive from the likes of Nike, Danone and Reckitt Benckiser.

Based on the training he provides agencies, Stuart will provide a behind-the-scenes look at one of the most critical agency gatekeepers. You’ll gain new insight into who they are, their training, how they deploy negotiation tactics, and even, how they’ve bonused. As a result, your ability to manage and sell to procurement will become easier, less stressful and more profitable – ultimately making them an ally that can be a source of growth for your agency.


Training Materials

Following the webinar, you will be provided with digital access to view the session recording for 2 weeks.


Who Should Attend

This session is designed for those client-facing account team members who interact with procurement (or support those who do) on day-to-day negotiations, on-going projects, or MSAs.

Hacking Marketing Procurement: A View from Inside Your Newest Ally

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

No Fee

MIRREN SUBSCRIBER

Entry + Basic

No Fee

Non-Member

No fee

About the instructor

Stuart Dunk

Founder + Managing Director at Don't Forget to Look

After 14+ years in brand-side marketing procurement, launched consultancy Don't Forget to Look in 2019.

Passionate about:

  • helping agencies understand and navigate the procurement process at brands, and to think strategically about their own sales and marketing processes; 
  • brands and agencies working better together in all aspects of their relationship, and delivering mutual value to eachother as a result
  • helping brand marketing and brand procurement form a close bond so that procurement can help find the right agencies, freelancers and Martech to support the brand marketing operations and objectives