Infrastructure & Process for New Business

How to Establish the Right New Business Systems for Your Particular Agency 


Feb 23
1:00 - 2:00pm ET


This Session Is Part of a Series

Building an Effective New Business Program for 2021: Talent, Resources & Systems

In this series, we will outline the optimal back-end infrastructure and resources required to convert more new business opportunities – particularly given the remote aspects and challenging market conditions of 2021. This will directly support your effectiveness across competitive reviews/RFPs and proactive prospecting, bearing in mind the pressures to keep your costs at an absolute minimum.   

Your team will be put to work with a series of interactive exercises and brief homework assignments – all focused on building a more methodical new business engine. In fact, the program concludes by having you outline a custom plan for your agency.

Sessions In This Series

  • Jan 26: How to Build a New Business Program That Is More Methodical  
  • Feb 02: How to Improve the Performance of Those Leading Your New Business Efforts
  • Feb 09: How to Write a More Effective New Business Plan in Turbulent Times 
  • Feb 16: How to Establish the Right Level of Resources for Your Particular Agency  
  • Feb 23: How to Establish the Right New Business Systems for Your Particular Agency 

This Session

How to Establish the Right New Business Systems for Your Particular Agency

This session will address how to create and implement a codified day-to-day new business process that is consistent, effective and efficient. With a particular emphasis on Competitive Reviews/RFPs and Proactive Prospecting, we'll break down a sample step-by-step process – acknowledging the current remote environment. With your new systems in place, then learn how to train and scale this out across all those involved in business development. 
Expect to leave the final session in this series with the ability to consistently convert more business, while consuming fewer resources.

Training Materials

Following the webinar, you will be provided with digital access to print the session materials.

Who Should Attend

This training is designed for agency CEOs, Management teams, New Business teams, and those directly involved in supporting new business at the agency. Those involved in establishing strategic growth plans for their agency will also find the training relevant and insightful. 


How to Establish the Right New Business Systems for Your Particular Agency 


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.