How to Identify New Strategic Entry Points Into Your Clients & Prospects
In this training, we’ll examine the new model by which clients bring in their marketing services partners. There will be a particular focus on pinpointing new growth potential for your agency – far before the client even realizes they have a need. In fact, entering in the earlier stages of each client’s strategic development and acquisition process is transformational for an agency’s organic growth and new business engine.
Step-by-step, you’ll work through a framework that provides the ability to identify more strategic and impactful opportunities for your clients and prospects, while working to pre-empt the entire RFP process.
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for those who are most directly accountable for the management and growth of the agency's individual accounts. The principles also apply to those who play a key role in the agency's RFP and prospecting work.