How to Identify New Strategic Entry Points Into Your Clients & Prospects
Overview
Mar 30
1:00 - 2:00pm ET
WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >
In this training, we’ll examine the new model by which clients bring in their marketing services partners. There will be a particular focus on pinpointing new growth potential for your agency – far before the client even realizes they have a need. In fact, entering in the earlier stages of each client’s strategic development and acquisition process is transformational for an agency’s organic growth and new business engine.
Step-by-step, you’ll work through a framework that provides the ability to identify more strategic and impactful opportunities for your clients and prospects, while working to pre-empt the entire RFP process.
Training Materials
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for those who are most directly accountable for the management and growth of the agency's individual accounts. The principles also apply to those who play a key role in the agency's RFP and prospecting work.
How to Identify New Strategic Entry Points Into Your Clients & Prospects
About the instructor
Nadine Tull
Director, Agency Growth Strategy
Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.
In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.
Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.
Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.
Nadine can be reached here by email.