How to Increase the Speed, Efficiency and Profitability of Your Client Projects (Includes PDF Guide)

Overview

Jan 28
1:00 - 1:30pm EST

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

This session will address the single most critical aspect of effective project management: complete client alignment.  

As you know, agencies waste a tremendous amount of their resources by executing projects that don't deliver what the client really wanted. Often, a little more clarity is provided after the first round of work. As a result, the agency produces far too many rounds of profit-draining work in an attempt to get it right. Meanwhile, the client questions the agency's effectiveness.  

This can all be pre-empted with a simple project kick off brief, signed off by the client. Complete alignment must be achieved before investing one minute of the agency's resources. 

We'll address what the project brief should include, how to get the client to sign off on it and why they'll love you for it.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.

SINGLE SESSION WEBINAR

How to Increase the Speed, Efficiency and Profitability of Your Client Projects (Includes PDF Guide)

Who Should Attend?

This training is designed for all those who have any interactions with current and prospective clients for the agency. The training content is geared to focus more on your senior team members, however your more junior executives will also elevate their ability to kick off new projects more effectively.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.