Organic Growth

Improve Your Organic Growth Performance: Benchmark Your Account Teams

Overview

Sep 30
1:00 - 2:00pm ET

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This Session Is Part of a Series

Organic Growth: How to Capture a Greater Share of Each Client's Marketing Spend

Client expectations of agencies have spiked. They are demanding deeper insights and strategy that cuts across a growing number of channels and creates immediate business impact. 

At the same time, clients are now leaving at a pace we’ve not seen before. With little notice, they are moving to those agencies they believe can most quickly achieve growth given all the recent change.

Completely updated for the year ahead, this live training program will give your teams the skills to more proactively identify business-building ideas their clients need – then presenting those new project ideas so clients will buy them. Ultimately, your team will be put to work crafting Organic Growth Plans that are assertive, actionable and accountable.

Sessions In This Series

  • September 30: Improve Your Organic Growth Performance: Benchmark Your Account Teams 
  • October 7: Better Identify + Address Your Client's Business Objectives (more >>)
  • October 14: Identify Business-Building Ideas Your Clients Will Want (more >>)
  • October 21: Persuasively Present Your Ideas So Clients Will Buy Them (more >>)
  • October 28: Write an Organic Growth Plan That Is Assertive, Actionable, Accountable (more >>)

This Session

Improve Your Organic Growth Performance: Benchmark Your Account Teams

We’ll review the aptitude and skills now required to proactively grow your current accounts. There are now two types of account leads: those who proactively lean in, lead their clients, and grow the business – and those who are subservient order takers. One is a confident client partner, while the other is a tactical vendor. Clients have had it with agency teams who simply react and add no strategic value.

Step-by-step, you will work through a new model by which you can evaluate the organic growth readiness of your account teams across four key measures – ultimately understanding the skills required to strengthen their performance.  
 
This session will include a copy of Mirren's Account Team Evaluation Guide.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is best suited for those who play a direct role in generating organic growth.  

This would include those who work directly with your clients – those who lead accounts and day-to-day projects. As they play a critical supporting role in organic growth, you should also consider including team members in strategic planning, research, data/analytics, project management, etc. 


 

Improve Your Organic Growth Performance: Benchmark Your Account Teams

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$665

Non-Member

$665

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.