Digital New Business Strategy

Increase Lead Conversion From Your Website

Overview

Jun 23
1:00 - 2:00pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >


This Session Is Part of a Series

Building A Digital Marketing Engine to Drive Your New Business

A digital marketing system that consistently generates qualified new business leads is entirely attainable for your agency. We’ll outline the strategy, systems and online tools required to do this effectively and efficiently. This will include how to implement The Five Pillars of Digital Marketing – with the goal of activating a consistent cycle of converted business.

Our special guest speakers for this series are Lauren, Chris, Olivia and Mark from Newfangled – a firm that specializes in building online new business systems for agencies.  

Sessions In This Series

  • June 16: Online Marketing That Drives Your New Business Pipeline: Creating Your Strategy (more >>)
  • June 23: Increase Lead Conversion From Your Website 
  • June 30: More Quickly Deepen Relationships With High-Value Prospects (more >>)
  • July 14: Accelerating Your New Business Pipeline With Paid Media (more >>)

This Session

Increase Lead Conversion From Your Website

In this session, Chris will explain how to apply a Prospect Experience Design methodology to your website.

You will learn:

  • How to structure your pages to increase prospect conversion
  • How to best match key engagement points to specific types of content
  • How to design the most important positioning pages of your site, including your home page, services landing page, services pages, and case studies
  • How to design the most critical content marketing pages of your site, including articles, gated content, and campaign landing pages

Expect to leave this session with a set of steps you can immediately apply to turn your website into a lead generation tool.


Who Should Attend

This training is designed for those team members who play a key role in leading or supporting the agency's new business marketing. This may include new business leads, client services/account management, strategic planning, research, data/analytics, and project management.


 

Increase Lead Conversion From Your Website

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$665

Non-Member

$665

About the instructor

Chris Butler

Chief Design Officer

Chris is Chief Design Officer at Newfangled, where he advises clients on how to apply visual language, design, and technology to solve business and marketing problems.

He is also responsible for creating and optimizing systems and tools that keep the Newfangled operation running with excellence.

Chris likes to remain as attentive to the details as he is to the vision.