Increase Your New Business Win Rate With More Effective Questionnaire Responses
In this session, we’ll focus in on new business questionnaire responses. These might include RFI’s, RFQ’S, and RFP’s. Rather than creating generic, long-winded documents that don’t address the heart of the client’s issue, we’ll share a set of principles to turn your written submissions into hard-selling tools.
In this session, you will:
- Focus your writing on the business value you create for clients.
- Translate the services you provide into meaningful client benefits.
- Communicate complex, bulky amounts of information more visually.
Building on this, we’ll begin to lay the foundation specifically outlining the changes that agencies immediately need to make with these critical selling documents.
Bring a recent RFI submission and measure it against the principles outlined in this session.
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for those who play a key role on your pitch teams for writing written RFI responses (and new business materials).