Increase Your New Business Win Rate With More Effective Questionnaire Responses

Overview

Aug 19
1:00 - 2:00pm ET

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In this session, we’ll focus in on new business questionnaire responses. These might include RFI’s, RFQ’S, and RFP’s. Rather than creating generic, long-winded documents that don’t address the heart of the client’s issue, we’ll share a set of principles to turn your written submissions into hard-selling tools. 

In this session, you will: 

  • Focus your writing on the business value you create for clients.
  • Translate the services you provide into meaningful client benefits.
  • Communicate complex, bulky amounts of information more visually.

Building on this, we’ll begin to lay the foundation specifically outlining the changes that agencies immediately need to make with these critical selling documents. 

Bring a recent RFI submission and measure it against the principles outlined in this session.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is designed for those who play a key role on your pitch teams for writing written RFI responses (and new business materials).

Increase Your New Business Win Rate With More Effective Questionnaire Responses

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$265

Non-Member

$265

About the instructor

Brent Hodgins

Managing Director

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.