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Leadership Roundtable Series: The New Best Practices for Growth
Overview
Jul 14
1:00 - 2:30pm ET
This is exclusively for MirrenDirect subscribers.
PLEASE NOTE: there is currently a waitlist to join this series. To be added to the list, please email Quinn Embrey, Marketing Manager and we’ll reach out as soon as we have a spot (more are being scheduled now).
Every four weeks, we bring together six C-Suite agency leaders. Our goal is to leverage the collective learning of a few sharp brains to improve the business performance of everyone – sharing best practices to continue capitalizing on the expanding economy.
Each 90-minute roundtable is moderated by Brent Hodgins, Mirren’s Managing Director.
Leadership Roundtable Series: The New Best Practices for Growth
About the instructor
Brent Hodgins
Managing Director | Mirren Business Development
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.