Leadership Roundtable Series: The New Best Practices for Growth
Overview
Feb 24
1:00 - 2:30pm ET
This is exclusively for MirrenDirect subscribers.
PLEASE NOTE: there is currently a wait list to join this series. To be added to the list, please email Quinn Embrey, Marketing Manger and we’ll reach out as soon as we have a spot (more are being scheduled now).
Every two weeks, we bring together six C-Suite agency leaders. Our goal is to leverage the collective learning of a few sharp brains to improve the business performance of everyone – sharing best practices to continue capitalizing on the expanding economy.
Each 90 minute roundtable is moderated by Brent Hodgins, Mirren’s Managing Director.
Leadership Roundtable Series: The New Best Practices for Growth
About the instructor
Brent Hodgins
Managing Director
Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.
After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.