Managing Client Pushback to Proposals and Estimates


Jan 20
1:00 - 1:45pm ET


This live training session is specially geared for those account and project management team members who secure client approval on day-to-day estimates and proposals.

Stop leaving money on the table with every proposal and estimate that goes out the door. Most client-facing teams have never been trained on how to address this critical day-to-day aspect of their role: actively leading clients through the process of approving their projects at profitable fee levels. Instead, most roll-over and fold at the first sign of push back.

In this session, we’ll review how to pre-empt and overcome the most common client objections to estimates, proposals and budget discussions – particularly given the volatile market we're in. We’ll review situations that involve day-to-day client work, new business pitches and proactive prospecting. 

Once you learn how to address the common objections, you will find your fear decreases – and your margin increases.

Training Materials

Following the webinar, you will be provided with digital access to print the session materials. 

Who Should Attend

This is designed for those who interact with clients and prospects as it relates to estimates and proposals. This would include mid-level and senior client-facing team members.

Managing Client Pushback to Proposals and Estimates


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.