Mastering Client / Agency Agreements: The New Landmines & Best Practices
Guest Speaker: Sharon Toerek, Principal of Legal + Creative
One of the most critical documents to leave an agency is the agreement. This is the final point of contact before the client signs off on the budget. This is a make or break moment for your agency – either you make or break your margin.
At the same time, with market conditions evolving so quickly, clients are needing their agencies to be more nimble and responsive. When you combine this need for near real-time optimization, with a need to reduce costs and liability, agreements can get a little tricky.
Clients are making new demands that increase your workload, prevent you from being fairly compensated – and even add liability. And for every account without a clear agreement, there is no way to protect yourself.
This interactive session will provide a few key principles and best practices to apply to MSAs and SOWs to protect the agency and get paid fairly for your work.
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
All client-facing team members who play a leading role in the profitability of their accounts and new business wins, particularly senior account and project management leads.