Mirren Leadership Roundtable Series: Return to Growth

Overview

Dec 16
11:30 - 1:00pm ET

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Please note: there is currently a wait list to join this series. To be added to the list, please email Quinn and we’ll reach out as soon as we have a spot (more are being scheduled now).

This is exclusively for MirrenDirect subscribers.

Every two weeks, we’re bringing together five senior agency leaders from non-competing agencies. Our goal is to identify the best practices in progress right now to address the market shift. We’ll share experiences as a group, with the understanding that the collective learning of five sharp brains will improve the performance of everyone. 

Each 90 minute roundtable is moderated by Brent Hodgins, Mirren’s Managing Director. 

Here is the basic discussion outline for each:

  • Despite all the challenges right now, what are the bright spots for your agency so far?
    • What has led to the success in these areas?
  • What are the biggest challenges you’re experiencing?
    • What steps have you been taking to begin overcoming these challenges?
    • What’s working well/not as well?
  • What lessons have you learned in terms of running remote teams effectively?
  • How have you addressed culture and morale during this remote and uncertain period?
  • What are your initial plans for re-entry into your offices?
  • Additional questions from the group.
     
  • Key Takeaways
    • ​​Our most important lessons

As with most good roundtable discussions, expect there may not be enough time to address every point. We’ll also likely have tangents that are highly relevant. Most importantly, do expect new insight to help you navigate this critical period. 

SINGLE SESSION WEBINAR

Mirren Leadership Roundtable Series: Return to Growth

About the instructor

Brent Hodgins

Managing Director

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.