The Mirren Marketing Communications Brief: Improve Your Team's Focus

Overview

Jan 14
1:00 - 1:30pm EST

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

In 30 minutes, learn how to elevate the impact of your agency’s work with Mirren’s Marketing Communications Brief.

This is an internal agency guide designed to help articulate a client marketing communications strategy – one that is more focused on genuine consumer insight and impacting the client’s business.

The tool is designed for all agencies that play a role within the marketing communications mix, be it digital, social media, public relations, direct marketing, experiential, advertising, sales promotion, and more.

The goal of this straight-forward tool is to provide a basic framework with which to methodically elevate the client brief, improve the application of your target audience insight, and increase the impact of your selling idea – ultimately having you crystalize the agency's strategy in a way that will drive the client’s category-specific business objectives. 

Our Marketing Communications Brief Tool will help align and focus your teams with day-to-day client work and new business opportunities.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.

SINGLE SESSION WEBINAR

The Mirren Marketing Communications Brief: Improve Your Team's Focus

Who Should Attend?

This training is designed for account management and strategy teams. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role on your client accounts.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.