The Mirren Marketing Communications Brief: Improve Your Team's Focus
In 30 minutes, learn how to elevate the impact of your agency’s work with Mirren’s Marketing Communications Brief.
This is an internal agency guide designed to help articulate a client marketing communications strategy – one that is more focused on genuine consumer insight and impacting the client’s business.
The tool is designed for all agencies that play a role within the marketing communications mix, be it digital, social media, public relations, direct marketing, experiential, advertising, sales promotion, and more.
The goal of this straight-forward tool is to provide a basic framework with which to methodically elevate the client brief, improve the application of your target audience insight, and increase the impact of your selling idea – ultimately having you crystalize the agency's strategy in a way that will drive the client’s category-specific business objectives.
Our Marketing Communications Brief Tool will help align and focus your teams with day-to-day client work and new business opportunities.
Following the webinar, you will be provided with digital access to print the session materials.
SINGLE SESSION WEBINAR
Who Should Attend?
This training is designed for account management and strategy teams. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role on your client accounts.