Digital New Business Strategy

More Quickly Deepen Relationships With High-Value Prospects


Jun 30
1:00 - 2:00pm ET


This Session Is Part of a Series

Building A Digital Marketing Engine to Drive Your New Business

A digital marketing system that consistently generates qualified new business leads is entirely attainable for your agency. We’ll outline the strategy, systems and online tools required to do this effectively and efficiently. This will include how to implement The Five Pillars of Digital Marketing – with the goal of activating a consistent cycle of converted business.

Our special guest speakers for this series are Lauren, Chris, Olivia and Mark from Newfangled – a firm that specializes in building online new business systems for agencies.  

Sessions In This Series

  • June 16: Online Marketing That Drives Your New Business Pipeline: Creating Your Strategy (more >>)
  • June 23: Increase Lead Conversion From Your Website (more >>)
  • June 30: More Quickly Deepen Relationships With High-Value Prospects
  • July 14: Accelerating Your New Business Pipeline With Paid Media (more >>)

This Session

More Quickly Deepen Relationships With High-Value Prospects

In this third session, Lauren will outline how to leverage your agency’s expertise and strengths to open doors and begin building relationships with prospects. Based on your target list, you'll work through a process to identify the type of content necessary to have prospects respond to your outreach – and even proactively reach out to you.  

You will learn:

  • Which content types are best suited to achieve your content marketing objectives
  • How to elevate your most profound point-of-view in a way will make prospects want to meet with you
  • How much content is "enough" content to effectively fuel your prospecting program
  • How to get the longest shelf-life out of the content you create 

Expect to leave this session with a clear understanding of how to develop effective content that accelerates your new business conversion.

Who Should Attend

This training is designed for those team members who play a key role in leading or supporting the agency's new business prospecting. This may include new business leads, client services/account management, strategic planning, research, data/analytics, and project management.


More Quickly Deepen Relationships With High-Value Prospects


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Lauren McGaha

Chief Content Officer

As Chief Content Officer, Lauren leads the content marketing division at Newfangled, which helps clients achieve results from their collective content.

She coaches her team to not only create the right strategy for each firm but also to craft the complex systems and tools needed to properly sustain, measure, and optimize that strategy.

Her team is at the core of Newfangled's vision: to enable firms to leverage their expert knowledge in order to build relationships with their best prospects.