New Business Director Job Description Guide


Dec 14
1:00 - 1:30pm ET


It’s surprising how many new business executives have no clear job description – and therefore no clear definition of how they’re being held accountable. Unfortunately, just focusing on “wins,” is not nearly enough. New business talent needs a well-defined role, complete with performance-based accountabilities that cover all the steps required to effectively prepare an agency to be consistently converting business.

Here, you’ll walk through a basic version of a new business job description; one that is more focused, detailed and oriented around meaningful outcomes. It leans in on a number of actions, assets and results that factor into effective performance.

You will take this basic job description outline and then customize it for your unique situation. It will provide a clear roadmap for the success of both the agency and your new business talent.

Training Materials

Following the webinar, you will be provided with digital access to print the session materials.

Who Should Attend

This training is designed for agency CEOs, Management teams, and New Business Leads – those directly involved in leading the agency's approach for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.

New Business Director Job Description Guide


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.