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New Business Directors: Keep Improving Your Effectiveness


Aug 18
1:00 - 2:00pm ET


This Session

In this one-hour session, we’ll outline best practices to have new business team members continue to improve their performance. We’ll address how to:

  • Outline a job description that ensures alignment with management
  • Get the resources you need to achieve more for the agency
  • Secure key wins, achievements, and recognition inside the agency
  • Understand and address your potential weaknesses 

We’ll also cover the several types of new business roles, their accountabilities, and corresponding “personality types.” This will help to ensure you’re in the right type of role – or prepared to address potential challenges.

Training Materials

Following the webinar, you will be provided with digital access to view the session recording. 

Who Should Attend

This session is designed for those team members who have new business responsibilities in their job description. Dedicated new business executives should definitely plan to participate in this training.

New Business Directors: Keep Improving Your Effectiveness


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Brent Hodgins

Managing Director | Mirren Business Development

Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs, and webinars ( Their team has now trained CEOs and their senior management teams in every major region around the world. 

Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”

His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.

After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.