Special Guest Speaker

New Digital Media Trends: Those Most Impacting Your Clients

Overview

Feb 02
1:00 - 2:00pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >
We are pleased to provide this live guest speaker session for no registration fee. 

Guest Speaker: Gregory Aston, Chief Research Officer of Kantar

In the second of this three-part series, we continue taking a look at what’s ahead for the agency business in 2022. A force in the world of industry data and insight, we’ve invited the Kantar team to share their latest tracking, research and outlook findings.

Here, we’re going to address the digital media space. It’s no secret that COVID completely accelerated the adoption of digital media. However, there are several specific trends within this space that will directly impact the work you provide your clients.

With the barrier to entry for digital being significantly lower, and the effectiveness being so high, it’s critical you understand the breaking trends that will most impact your day-to-day work. In fact, even brands that have historically flown under the radar due to budget constraints, are able to now suddenly break through.

We’ll address:

  • The Newest Digital Media Trends
  • AVOD (Advertising Video On-Demand)
  • The Implications of These Changes
  • The New Strategies & Best Practices

Don’t miss this opportunity to hear the latest on digital media, with an important look at the implications for your clients.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This is designed for client-facing team members who are involved in developing day-to-day strategy and activation for your clients (particularly as it relates to digital).

New Digital Media Trends: Those Most Impacting Your Clients

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

No Fee

MIRREN SUBSCRIBER

Entry + Basic

$265

Non-Member

$265

About the instructor

Gregory Aston

Chief Research Officer, Kantar

Gregory Aston is the Chief Research Officer for Kantar’s Media AdIntel division, where he is responsible for developing and advancing the foundational frameworks and methodologies for Kantar’s industry-leading advertising platforms. Prior to joining Kantar, Aston was an Agency leader, where he led a multi-disciplinary team delivering strategic and tactical insight to a broad spectrum of agency and client teams across research, buying, planning, strategy, new business and digital analytics.