Persuasive Case Studies: Compel Prospects to Select Your Agency
Overview
Apr 20
1:00 - 1:45pm ET
WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >
Most clients believe agency case studies are irrelevant, demonstrate no meaningful results, and do a poor job of selling the agency. With this in mind, this session will walk you through how to write these critical documents in a way that highlights your agency's competitive strengths and better hooks prospects.
In this session, you will:
- Learn the 8 key points that must be communicated in all case studies to best address client decision-making
- Understand the missing elements in your current case studies
- Learn how to better bring the magic of your strategy, activation and innovative thinking to life
- Better articulate results in a way that will hook prospects, including data points that may not initially seem significant
- Increase your ability to get more detailed results from clients for future case studies
Ultimately, make your case studies far more persuasive for prospects – to better prove you're the only option to achieve the results they're looking for.
Training Materials
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for those who play a key role on your account and pitch teams for writing case studies (and new business materials).
Persuasive Case Studies: Compel Prospects to Select Your Agency
About the instructor
Jerry May
Director, Agency Growth Strategy
Jerry May is Director of Agency Growth Strategy at Mirren. In this role, he specializes in training how to improve the organic growth and new business performance of mid-size and smaller agencies. He believes it’s these agencies that have a distinct advantage by virtue of being more innovative, agile and effective. Ultimately, with all agencies, he has found that a deeper immersion in the client’s business and target audience insight is the key to converting more business.
Jerry's training is backed up with an extensive background on the client and agency-side. At The Clorox Company, he played a leading role on a number of brands including Liquid Bleach, Hidden Valley Ranch and Kingsford Charcoal. A series of agency assignments followed, which included running accounts such as Bank of America / World Banking, Microsoft, The North Face, Alaska Airlines and Del Monte.
During his downtime, Jerry loves a good outing to explore local culture and architecture, while also learning how to play his beloved six string.