Persuasive Case Studies: Compel Prospects to Select Your Agency

Overview

Aug 12
1:00 - 1:45pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Most clients believe agency case studies are irrelevant, demonstrate no meaningful results, and do a poor job of selling the agency. With this in mind, this session will walk you through how to write these critical documents in a way that highlights your agency's competitive strengths and better hooks prospects. 

Whether provided as a written submission or presented live to the client, ultimately, the goal is to create case studies that will be read in detail by the prospect and position your agency as the only option to achieve the results they're looking for.  

In this session, you will:

  • Learn the 8 key points that must be communicated in all case studies to best address client decision-making
  • Understand the missing elements in your current case studies 
  • Learn how to better bring the magic of your strategy, activation and innovative thinking to life
  • Better articulate results in a way that will hook prospects, including data points that may not initially seem significant
  • Increase your ability to get more detailed results from clients for future case studies

Bring an agency case study and measure it against the principles outlined in this session.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is designed for those who play a key role on your account and pitch teams for writing case studies (and new business materials).

Persuasive Case Studies: Compel Prospects to Select Your Agency

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$265

Non-Member

$265

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.