Presenting Remotely – Converting More Business When You're Not Face to Face
1:00pm - 2:00pm ET
You’ve got the big idea. But now you have to present it... remotely?
With many clients not providing the opportunity to present in person, it has become a critical skill set to sell your work when you're not face-to-face. With the growth of Skype and even more sophisticated video conference and remote collaboration technology, your team must able to command and inspire the room – even when you’re not in the room.
In this session, we will review the implications of this challenging but all too common situation. You will learn how to take advantage of advance preparation and “setting the stage” well before the meeting even begins. The training will then move into what is required to orchestrate the presentation in a way that engages everyone right at outset – and then holds the client right through to the end.
Also covered, we'll look at techniques to help with room theater, visual aids, big openings, big surprises, and big closings.
Note: A printed handout will be provided following the session.
Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.
After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.