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Special Guest Speaker

Prospecting Outreach that More Effectively Opens Doors

Overview

Jul 25
1:00 - 2:00pm ET

ALTHOUGH WEBINAR FEES ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION, WE ARE PLEASED TO PROVIDE THIS GUEST SPEAKER WEBINAR FOR NO FEE TO SUBSCRIBERS AND NON-SUBSCRIBERS.

Guest Speakers: Eric Brown, VP, Client Engagement & Bonnie Buie, VP of Client Success

One of the most popular new business sessions at our recent Mirren Live event, we’ve brought Eric and Bonnie back for more sales strategy.

Agency prospecting specialists, Eric Brown and Bonnie Buie, will reveal what it now takes to get in the door with prospects. They have spent much of their careers on the front lines of developing sophisticated outreach programs for agencies. In this session, they’ll outline the key sales messaging strategy that it now takes to get clients to engage. This will include a look at email, phone, social media, content marketing, and more.

Time will be provided for Q&A, as you apply the key lessons to your own agency.


Training Materials

Following the webinar, you will be provided with digital access to view the session recording for 2 weeks.


Who Should Attend

This training is designed for those team members who play a key role in leading or supporting the agency’s new business prospecting activities.

Prospecting Outreach that More Effectively Opens Doors

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

No Fee

MIRREN SUBSCRIBER

Entry + Basic

No Fee

Non-Member

No fee

About the instructor

Eric Brown & Bonnie Buie

VP, Client Services at Catapult & Vice President of Client Success

Eric Brown

As Vice President of Client Engagement, Eric consults firms across the marketing services landscape with a focus on efficient, sustainable new business programs. He is passionate about helping firms understand how to build growth programs specific to their attainable goals, resources and areas of expertise. He is responsible for gaining an understanding of each organization’s value offer across their Right-to-Win categories in order to develop compelling positioning and a go-to-market strategy in order to impact incremental growth.

Previous to his eight years with List Partners/Catapult, Eric was the Director of Business Development for a media strategy and buying agency in Atlanta. He’s spent his entire career in marketing/advertising and has a passion for enabling agency health and growth through a consistent, targeted new business program.

Eric is a graduate of University of North Georgia, where he spent four years in one of the nation’s top ROTC programs, prior to contracting in the U.S. Army. He and his wife, Angela, have been married for 5 years and are experiencing the richness of life through their daughter, Lennon. Their passion for travel has been put on hold for a minute, but they excitedly anticipate exploring the world as a family…and also as a couple, without child, sleeping through the night and drinking on a beach.

 

Bonnie Buie

Bonnie is the VP of Client Services at Catapult, a firm that helps agencies implement new business processes allowing them to grow their new business revenue. She works alongside agencies every day by enabling them to create repeatable, sustainable new business processes that continually generate qualified conversations with their most sought-after prospects.

Her entire 15+ career has been focused on business development, and she has won more than $100M+ with clients such as Pfizer, Caterpillar, Amazon, Coke, and many more. She has a deep understanding of the psychology of sales behavior and utilizes cutting-edge technology to maximize effectiveness.

In her free time, you can find Bonnie in her garden or on one of the golf courses in Pinehurst.